Sarah Leiter
Cultural UX researcher exploring how people’s beliefs, identities, language use, and everyday routines shape their experiences with products. I specialize in deep-dive qualitative research blending ethnography and UX methods to uncover real-world contexts, constraints, motivations, and cultural patterns behind user behavior.
Participant Observation | In-Depth Interviewing | Questionnaires | Survey Design | Focus Groups | Narrative Elicitation | Qualitative Coding
Community-Based Research | Semiotic Analysis | Discourse Analysis | Cross-Functional Collaboration
Sarah Leiter 